Privacy Policy

Last updated: 18 June 2026

This Privacy Policy explains how personal data is collected, used, and protected when users access or interact with the website barmatch.co.uk (the “Website”). The Website is operated by Bar Match Ltd (hereinafter referred to as the “Company”, “we”, “our”, or “us”).

The Company is committed to protecting the privacy of users and processing personal data in accordance with the UK General Data Protection Regulation (the “UK GDPR”), the Data Protection Act 2018, and the General Data Protection Regulation (EU) 2016/679 (the “EU GDPR”), alongside any other applicable national data protection laws.

By accessing or using this Website, users acknowledge and agree to the practices described in this Privacy Policy.

Data Controller

The Data Controller responsible for the processing of personal data collected through the Website is:

Company: Bar Match Ltd
Address: 4, Holinser Terrace, London W5 5BD, United Kingdom
Registration: Registered in England and Wales
VAT Number: 14612946
Email: info@barmatch.co.uk

Users may contact the Company using the above email address for any questions relating to the processing of personal data or the exercise of their data protection rights.

Collection and Processing of Personal Data

Personal data may be collected when users voluntarily provide information through the Website or when certain information is automatically collected during navigation.

Contact Forms and Direct Communications
When users contact the Company through forms available on the Website (facilitated by the Contact Form 7 plugin) or through direct communication channels such as email, personal data is collected and processed in order to respond to the user’s enquiries. We save this contact information strictly to manage and fulfil the user's request. Such information may include the user’s name, email address, phone number, and any other information voluntarily included in the message.

Third-Party Service Booking Calendars
The Website integrates third-party booking calendars to allow users to schedule services or appointments. When utilising these calendars, users may be required to provide personal details (such as name, contact information, and service preferences) which are processed exclusively for the purpose of managing and confirming the booked service.

Automated Data Collection
The Website may also collect certain technical and usage information automatically during browsing, often facilitated by tools such as Google Tag Manager. This information may include the user’s IP address, browser type, device information, visited pages, time spent on pages, referral sources, and approximate geographic location. Where possible, such information is processed in aggregated or anonymised form and is used for the purpose of improving the functionality, performance, and usability of the Website.

Legal Basis for Processing

Personal data is processed in accordance with the legal bases set out in Article 6 of the UK GDPR and EU GDPR.

Contractual Necessity & Pre-contractual Steps: Personal data provided by users when submitting enquiries, using contact forms, or interacting with booking calendars is processed as necessary for responding to user requests or for taking steps prior to entering into a potential contractual relationship.
Legitimate Interests: Processing may also occur on the basis of the legitimate interests of the Company in ensuring the proper operation, security, and management of the Website, provided these interests are not overridden by the user's fundamental rights and freedoms.
Consent: Where the Website uses cookies or similar technologies for analytics, marketing, or advertising purposes, personal data is processed only on the basis of the user’s explicit consent expressed through the cookie consent interface.

Users have the right to withdraw their consent at any time without affecting the lawfulness of processing carried out prior to the withdrawal.

Contact Forms and User Communications

The Website provides contact forms allowing users to submit enquiries directly to the Company. When users submit information through these forms, the personal data provided is used solely for the purpose of responding to the enquiry or managing the requested service. Such information is stored within the Website’s administrative database and transmitted to the Company through secure email protocols. Personal data submitted through contact forms will not be used for marketing purposes unless the user has explicitly provided separate consent.

Analytics Services

The Website uses analytics services, specifically Google Analytics (managed via Google Tag Manager), that allow the Company to analyse how visitors interact with the Website. These services collect information such as pages visited, duration of visits, navigation patterns, device characteristics, and approximate geographic location. We gather this anonymous or pseudonymised data to improve the performance and usability of the Website. The information collected is used for statistical purposes. Where technically possible and required by law, data is processed in an anonymised form (e.g., via IP anonymisation).

Advertising and Remarketing

The Website utilises advertising and marketing technologies, specifically Google Ads and Facebook Ads (Meta), employing retargeting and remarketing strategies. These technologies allow the measurement of advertising effectiveness and the delivery of advertisements relevant to users’ interests.

These technologies use cookies, pixels, or similar tracking tools that collect information about user interactions with the Website, including browsing activity, visited pages, device information, and approximate location. This information is used for advertising analytics, audience segmentation, and remarketing activities across third-party platforms. Where required by law, such technologies are activated only after the user has provided explicit consent through the cookie consent mechanism available on the Website.

Third-Party Services

The Website integrates services provided by third parties to support functionality, analytics, communication tools, and marketing activities. These include, but are not limited to:

Contact Form 7 (Form management and data storage)
Third-Party Booking Calendars (Appointment scheduling)
Google Tag Manager, Google Analytics, and Google Ads (Tag management, analytics, and advertising)
Meta (Facebook Ads) (Remarketing and advertising)

These third-party providers may process personal data on behalf of the Company or as independent data controllers, depending on the nature of the service provided. Users are encouraged to review the privacy policies of such third-party providers where applicable.

Cookies and Similar Technologies

The Website uses cookies and similar technologies that may store information on the user’s device when accessing or navigating the Website. These technologies serve various purposes, including ensuring the proper functioning of the Website, analysing website traffic, and supporting marketing or advertising activities. Users are informed of the use of cookies through a dedicated consent banner displayed upon accessing the Website. Through this interface, users may accept, refuse, or customise their cookie preferences. Additional information can be found in the Website’s dedicated Cookie Policy.

Data Retention

Personal data collected through the Website is retained only for the period necessary to fulfil the purposes for which the data was collected. This includes responding to enquiries, managing bookings, maintaining administrative records, and complying with applicable legal and tax obligations in the UK and EU. Where personal data is processed through third-party services, retention periods may also be determined according to the policies of those service providers.

Disclosure of Personal Data

Personal data may be shared with trusted service providers whose services are necessary for the operation, management, and maintenance of the Website (e.g., website hosting services, booking calendar providers, analytics, and marketing platforms). Such entities process personal data in accordance with applicable data protection laws and appropriate contractual safeguards (Data Processing Agreements). The Company does not sell, rent, or otherwise commercialise personal data to third parties.

International Data Transfers

Some third-party services used by the Website (such as Meta or Google) may involve the transfer of personal data to countries located outside the United Kingdom and the European Economic Area (EEA). Where such transfers occur, the Company ensures that appropriate safeguards are implemented in accordance with the UK GDPR and EU GDPR, including reliance on adequacy regulations or the implementation of Standard Contractual Clauses (SCCs) / UK International Data Transfer Agreement (IDTA) where applicable.

Data Subject Rights

Under the UK GDPR and EU GDPR, users possess specific rights regarding their personal data, including the right to:

Request access to their personal data and obtain information about how it is processed.
Request the correction or deletion of their personal data.
Request the restriction of processing or the portability of their data.
Object to certain types of processing (including profiling and direct marketing).
Withdraw consent at any time where consent is the legal basis for processing.

Requests relating to the exercise of these rights may be submitted to the Company at info@barmatch.co.uk.

Furthermore, users have the right to lodge a complaint with the competent data protection authority. In the UK, this is the Information Commissioner’s Office (ICO). In the EU, users may contact their local supervisory authority.

Data Security

The Company adopts appropriate technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, or destruction. However, while reasonable efforts are made to protect personal data, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

Changes to this Privacy Policy

The Company reserves the right to update or modify this Privacy Policy at any time to reflect changes in legal requirements, technological developments, or modifications to the services offered through the Website. Any updates will be published on this page together with the date of the most recent revision.